How to Market Your Salon Business
If salon owners would coordinate these basic elements into their ventures they would skip right past most of the problems that other businesses experience.
1. Customers - should I even have to mention that you have to have prospects coming into your shop before you can even start to believe that you have a realistic business. And of course there are all kinds of methods to bring them in the first time.
A bunch of salon owners immediately think that they have to have a decent yellow page ad to compete but if you'll look at the ads in the phone book, you'd be surprized to see that most look exactly the same. Name of the salon, years in business, what products they promote, and of course the address and phone number. Have you ever thought to look at this? So how an individual decide which one will give the best cut if all the ads look basically the same?
Think about what most people do when they purchase an ad, they let the saleswoman guide them as to what to put on the ad. And that saleswoman only cares about selling ad space not if you get any business. That's an immediate problem so don't let the salesperson write your ad.
I'll tell you a sad but true story of someone I know; he purchased a very expensive ad solely because the saleswoman was pretty, $2100.00 a month on an annual contract all because she distracted him with her looks. And if you're a woman there's other ways they distract you.
There are plenty of ways to get new customers in your shop before you commit to a very expensive yellow page contrac. Flyers are easy to make small ads in the paper, value paks, get with the Chamber of Commerce and find out all the new families that are moving into your city. The list goes on and on and a lot of them are not expensive to do but will involve a little time to get going.
Let me say this to all the free spirited stylists that rent a chair in a salon, it's up to you to bring in new business for yourself. Oh the salon runs its ads sure, but that's for the whole shop and you aren't compiling a list of loyal clients to you. And that's what you just have to have to build your business.
So when I talk about expanding a salon business just wrap your arms around it and claim it for yourself, after all, it is your business.
You might not believe this but most hair stylists under-serve their customers. If you'd like to know how to increase the loyalty of your clients especially in these challenging times get a report on how most hair stylists under-serve their customers. Just click on the link (hair stylists)
Writer, Teacher, Small Business Owner
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